Transforming Passenger Experience with Customized Advertising Display Tablets in Airports

Airports today are more than gateways to destinations—they are complex ecosystems balancing efficiency, passenger experience, and commercial value. As passenger traffic grows and flight schedules change dynamically, airports face a recurring challenge: how to deliver real-time flight information and advertising content seamlessly across every terminal.

Many airports still rely on static digital signage or fragmented systems that require manual updates. The result? Delayed information, inconsistent branding, and missed opportunities for advertising revenue. That was precisely the problem faced by one of Asia’s busiest international airports before they adopted a network of customized advertising display tablets and smart display panels across their terminals.

The airport’s management team wanted a solution that went beyond simple flight display boards. They envisioned a connected environment—where travelers could access flight details, gate changes, and promotional content through interactive display tablets located throughout waiting areas, boarding gates, and lounges.

Their core goals were clear: improve passenger engagement, simplify content management, and generate additional advertising value through a unified digital system. Off-the-shelf consumer tablets couldn’t meet the scale, durability, or integration requirements. The airport needed a commercial-grade Android tablet built for 24/7 operation and tailored to enterprise systems.

Before adopting the digital signage tablet solution, the airport struggled with three key challenges:

• Fragmented Information Systems: FIDS and advertising content were managed separately, causing delays and inconsistencies.

• Maintenance Complexity: Consumer-grade screens frequently overheated or failed after long hours of operation.

• Limited Passenger Interaction: Existing display screens showed static content, missing opportunities to engage travelers.

The airport needed an industrial-grade interactive advertising tablet that could integrate multiple data sources while maintaining stability and low maintenance cost.

The engineering team developed a customized network of commercial display tablets based on Android OS, designed specifically for airport environments. Each smart display panel included industrial components, high-brightness screens for visibility under strong lighting, and long-term durability for 24/7 use.

The Android tablets were fully integrated with both the FIDS and the CMS, allowing airport staff to update flight details and advertising content simultaneously in real time from a centralized control platform.

The solution also supported open API access—enabling software vendors to connect data sources, run promotional campaigns, or automate ad scheduling without additional hardware.

After deployment, the digital signage tablets were installed across key passenger touchpoints—check-in counters, boarding gates, retail corridors, and lounges. Travelers could view live flight data, watch promotional videos, and access weather updates for their destinations.

In retail areas, interactive advertising tablets displayed campaigns that reacted to foot traffic data, offering dynamic ad rotation based on time of day and passenger flow.

Even in high-traffic terminals, the commercial Android tablets operated smoothly, with no downtime or screen burn-in—highlighting their industrial-grade reliability.

Previously, updating dozens of display screens required manual intervention. With the new CMS-connected tablets, synchronization became instant. Flight updates, gate changes, and ads could be pushed automatically, saving over 60% of operational time.

System integrators also praised the custom Android tablet design for its compatibility and remote management tools—simplifying software updates and monitoring performance across hundreds of terminals.

Within three months, the airport achieved measurable improvements:

• Passenger Experience: 30% improvement in clarity and satisfaction

• Operational Efficiency: Update delays reduced from 15 minutes to under 30 seconds

• Revenue Growth: 25% increase in advertising engagement rates

Every waiting area became an interactive information hub, strengthening the airport’s visual identity while enhancing service efficiency.

“These digital signage tablets helped us modernize our communication and advertising infrastructure. The system is stable, flexible, and easy to manage. Our passengers are better informed, and our advertisers see real results."

This project demonstrates how advertising display tablets, interactive tablets, and digital signage tablets can redefine the airport experience. By combining customized hardware, real-time integration, and centralized content management, airports can enhance both passenger communication and commercial performance.

As global airports pursue smarter, data-driven transformation, the advertising display tablet is becoming a core element of modern terminal design—bridging information, interaction, and innovation.